Playbooks
Playbooks
End-to-end setup guides tailored to your business model. Pick the playbook that matches how you make money and follow it from an empty workspace to real ROI.
A playbook is the complete, opinionated setup for one business model – which integrations you connect, what you track, how revenue comes back, and which metrics actually show what's working. Each one takes you from an empty workspace to reading true cost, ROAS and ROI in the language your business speaks.
Choose your playbook
LeadJourney for Advertisers
Running paid ads? Connect Meta, Google, LinkedIn and Bing, send CRM conversions back, and see true cost per lead, ROAS and ROI per campaign, ad set and ad.
LeadJourney for SaaS
Track every lifecycle stage from sign-up to paying customer, bring purchases and MRR in through Stripe, fold in your sales pipeline, and see true CAC, payback and LTV.
LeadJourney for E-commerce
Track click → add to cart → completed order, bring order revenue in through Stripe, a webhook or your store's order events, net out refunds, and see true ROAS, AOV and customer LTV per campaign, ad set and ad.
LeadJourney for iGaming & Sports Betting
Track click → registration → First-Time Deposit, then fold in NGR and player LTV, and see true CPR, CPA per FTD and NGR per campaign, ad set and ad.
LeadJourney for Agencies
Run a separate workspace per client, switch in one click, connect each client's ad accounts, control what your team and clients see, and report true ROI per client.
LeadJourney for Affiliates
Drive traffic to offers you don't own, match every click to the commission the network pays back, and see true ROI per campaign, offer and network.
Not sure which one fits?
Most businesses recognise themselves in one of these:
- You buy ads to generate leads or sales on your own site → start with Advertisers.
- You sell software with sign-ups, trials and subscriptions → SaaS.
- You run an online store on Shopify, WooCommerce or any platform → E-commerce.
- You run a sportsbook, casino or iGaming brand → iGaming & Sports Betting.
- You manage marketing for multiple clients → Agencies.
- You promote offers you don't own for commission → Affiliates.
Read and store the click ID
Where the tracking script keeps a visitor's click ID, every way to read it – the window.lj JavaScript API, browser storage, a hidden form field, the clickId cookie on your server and the lj_click_id URL parameter – and how to combine them so your own booking system, form or backend sends a click_id with every event.
LeadJourney for Advertisers
The complete setup for businesses running paid ads – connect Meta, Google, LinkedIn and Bing, get tracking live, send your CRM conversions back, and see true cost per lead, ROAS and ROI per campaign, ad set and ad.