Install the tracking script on WordPress

Add the LeadJourney tracking script to a WordPress site – via a header/footer plugin, Elementor, Divi, your theme settings or a child theme.

This guide shows you how to add the LeadJourney tracking script to a WordPress site so every page view and lead is recorded. WordPress doesn't have a single "paste your code here" box, so we cover the most common ways – pick the one that matches your setup.

Prerequisites

A tracking domain that shows Ready to use and your personal snippet from Settings → Tracking. If you haven't set those up yet, start with Set up your tracking domain and Install the tracking script.

Step by step

Copy your snippet

Open Settings → Tracking and copy the snippet from the Tracking Script column. It contains your tracking domain and workspace ID and looks like this:

<!-- LeadJourney Tracking -->
<script type="text/javascript" async
  src="https://track.yourdomain.com/package/latest/YOUR-WORKSPACE-ID/"></script>

Use your own snippet

Always copy the snippet straight from your settings – the domain and workspace ID are unique to your account. The example above is just for illustration.

Add it to the `<head>` – pick one method

You only need one of the methods below. A plugin is the simplest and works on every theme; the others are handy if you already use that page builder or theme.

Works with any theme, including block themes / Full Site Editing.

In WordPress go to Plugins → Add New Plugin and install WPCode – Insert Headers and Footers + Custom Code Snippets (or any "Insert Headers and Footers" plugin), then Activate it.
Open Code Snippets → Header & Footer.
Paste your snippet into the Header box.
Click Save Changes.

The Header box is injected into the <head> of every page automatically – exactly what LeadJourney needs.

Requires Elementor Pro.

In the WordPress admin, open Elementor → Site Settings (or click the hamburger menu inside the editor → Site Settings).
Go to Custom Code → Add Custom Code.
Give it a name (e.g. LeadJourney), paste your snippet, and set Location to <head>.
Set the condition to Entire Site, then Publish.

Built into the Divi theme – no plugin needed.

Go to Divi → Theme Options → Integration.
Enable Add code to the <head> of your blog.
Paste your snippet into the Add code to the <head> of your blog box.
Save Changes.

Many modern themes (Astra, GeneratePress, Kadence, Blocksy, OceanWP …) have a built-in header-scripts field.

Look under Appearance → Customize or the theme's own settings panel for a section called Custom Code, Header/Footer Scripts, Hooks or Code Insertion. Paste the snippet into the header / <head> field and save.

Field names differ per theme. If you can't find a header-scripts option, use the Plugin method instead – it works everywhere.

For developers – edit theme files directly. Use a child theme so updates don't wipe your change.

Add this to your child theme's functions.php, pasting your real snippet inside:

add_action('wp_head', function () {
  ?>
  <!-- LeadJourney Tracking -->
  <script type="text/javascript" async
    src="https://track.yourdomain.com/package/latest/YOUR-WORKSPACE-ID/"></script>
  <?php
});

The wp_head hook outputs the script in the <head> of every page.

Clear your cache

WordPress caching plugins (WP Rocket, W3 Total Cache, LiteSpeed Cache) and host- or CDN-level caches can serve the old page without your script. Purge all caches after saving so the snippet goes live.

Don't let optimisers strip the script

If you use a "combine / defer / delay JavaScript" or "remove unused JS" feature, exclude the LeadJourney script (match track.yourdomain.com or package/latest). Delaying it until interaction can cause early page views and leads to be missed.

Verify tracking

Open your WordPress site in a new browser tab, then return to Settings → Tracking. Once the first page views arrive, LeadJourney confirms the script is live.

Do WordPress forms fire a Lead?

Yes. The script automatically detects standard form submissions – including Contact Form 7, WPForms, Gravity Forms, Elementor and Divi forms – and fires a Lead event, with a formless-click fallback for builders that don't submit a real <form>. See Track events to fine-tune what counts as a lead.

Troubleshooting

Tracking not detected?