Does LeadJourney exclude bots from being tracked?
How LeadJourney keeps bots, crawlers and internal traffic out of your reports – and how to block specific IPs or user-agent strings yourself.
Short answer: yes. Most bot and crawler traffic never becomes a tracked lead in the first place because of how LeadJourney attributes – and for anything that does slip through, plus your own team and tools, there's a Blacklist where you filter it out by IP address, IP range or user-agent string.
In short
LeadJourney only counts a lead when a real ad click (carrying a click ID) leads to a real form submission – so generic bots that just crawl your pages rarely turn into attributed leads. For the rest, go to Settings → Blacklist → IPs / User Agents to filter out bots and internal traffic.
Why most bots never reach your reports
LeadJourney doesn't just count page hits – it follows a journey from an ad click to a lead to revenue. That model filters out a lot of noise on its own:
- No click, no campaign. Attribution starts with a real ad click that carries a LeadJourney click ID. Crawlers and scrapers hit your pages directly, without a tagged ad link, so there's no click ID and nothing to attribute them to.
- A page view isn't a lead. A visit only becomes a lead when someone submits one of your forms with real details. A bot that loads a page and leaves never crosses that line.
So the kind of junk that inflates raw click counts on the ad platforms mostly doesn't turn into leads or revenue inside LeadJourney.
Filter out the bots that do get through
Some traffic is more aggressive – bots that submit forms, spoof referrers, or hammer your site from a data-center IP. And you'll also want to keep your own visits out of the numbers: your office, your agency, your VPN, uptime monitors and test runs. That's what the Blacklist is for.
Go to Settings → Blacklist. Anything you add there is ignored across all reports and lead data. The tab you'll use most for bots is IPs / User Agents:
- Block a user-agent string to filter out a known bot or scraper (for example a string
containing
bot,crawler, orMozilla/5.0 ...). - Block an IP address or IP range to shut out a data-center or source that's generating junk traffic.
- Exclude your own IP, VPN, or monitoring tools so internal visits don't inflate your stats.
How to add an entry
- Open Settings → Blacklist and select the IPs / User Agents tab.
- Enter the IP address, IP range, or user-agent string you want to block.
- Add an optional note so your team remembers why it's there (e.g. "office IP", "monitoring bot").
- Save. The entry is then ignored across your reports and lead data.
Catch junk leads too
The Blacklist isn't only for bots. Other tabs let you block spammy referrer domains,
fake or competitor sign-ups by email / email domain (supports wildcards like
*.competitor.com, even when leads arrive via webhook), specific entry URLs, and
whole campaigns (e.g. recruiting or brand campaigns) you don't want in your KPIs.
Check what's actually being tracked
If you're unsure whether a visitor was a bot or a real lead, the logs show you the raw events as they come in – the click ID, channel, campaign and conversion behind each one. It's the fastest way to spot patterns worth blacklisting.
Related articles
Is LeadJourney adblock-proof?
Why LeadJourney is far more resilient to ad blockers than a typical third-party tag – it runs first-party from your own domain – and the honest limits of any tracking setup.
Stop tracking a specific campaign
Don't want a campaign in your numbers – like a recruiting or brand-awareness campaign on Meta? Add its Campaign ID to the Blacklist and LeadJourney excludes it from every report and lead.