Apps
Connect external apps so their events flow into LeadJourney as conversions – Stripe payments, Calendly and Cal.com bookings, and CRM activity from HubSpot, Attio, Close and Pipedrive – auto-attributed to the campaigns that drove them.
The Apps page is where you connect external tools so their activity flows into LeadJourney as conversions – "Connect external apps to send their events into your conversions." Instead of wiring up a webhook by hand, you authorise the app once and map its events straight onto your conversion types.
Connect an app
Pick the app or integration you want to wire up – each tile opens its full setup guide.
StripeAuto-attribute payments, subscriptions and refunds as conversions.
CalendlyAuto-attribute meeting bookings, cancellations and no-shows.
Cal.comAuto-attribute bookings, reschedules, cancellations and no-shows.
HubSpotAuto-attribute new contacts, deals and property changes.
AttioAuto-attribute new people, deals, companies and stage changes.
CloseAuto-attribute new leads, contacts, opportunities and closed-won deals.
PipedriveAuto-attribute new leads, deals and closed-won deals.
API access (Zapier & co.)Send conversions from any tool with a personal API token.
MCP (Claude, Cursor, ChatGPT…)Query your workspaces and reports from AI assistants.
SlackGet conversion and alert notifications in your channels.Where to find it
Open Settings → Apps, or go to app.leadjourney.io/settings?slug=apps. Each app shows as a card with a status pill (Soon, Idle or Active) and a button to Connect or Open it.
How apps work
Every app follows the same three moves, so once you've connected one the rest feel familiar:
- Authorise once – click Connect with … and approve LeadJourney from the app. There are no keys to copy and no webhook URLs to paste by hand; the connection is set up for you.
- Map events with triggers – each app has a Triggers panel where "Each trigger maps an app event to one of your conversions." Use Add trigger to point an app event (a payment, a booking, a new deal) at one of your conversion types, map the record onto LeadJourney columns (Email, Phone, click_id, Revenue …) and optionally add filters.
- Watch the connection – the header shows a Live pill (or Needs reconnect), your connected account, how many triggers are active, the date you connected, and a Disconnect button. Mapped events flow through the same postback pipeline as your offline conversions, so they pick up every ad postback you've already configured.
Triggers map to your conversion types
A trigger connects one app event to a conversion type you defined in the Events Manager (for example map payment succeeded or deal won to WonClient and send the amount as revenue). Set your conversion types up first – see Events & the Events Manager.
Don't see your tool here?
Apps shown with a Soon pill aren't available to connect yet. For any source that isn't an app here, you can still send conversions directly via the Conversion API webhook – see Events & the Events Manager.
Related articles
API access & tokens
Create a personal API token to connect external tools like Zapier to LeadJourney. Generate, copy and revoke tokens, and find your API base URL.
Send events from a custom CRM
A developer reference for the Conversion API. Fire a webhook (postback) from your own CRM or backend whenever a pipeline stage changes, and LeadJourney matches it back to the ad click. Includes the endpoint, authentication, the full payload reference and copy-ready example requests in cURL, Node.js, PHP and Python.