Traffic Channels
The hub where you decide which traffic sources LeadJourney tracks – connect ad platforms, activate organic and AI-search channels, and create your own custom channels. Every channel here becomes a dimension in your reports.
Traffic Channels is where you tell LeadJourney which sources of traffic to track. Connected ad platforms bring in cost and creative data automatically; organic, social and AI-search channels are activated so their traffic is categorised correctly; and you can add custom channels for anything else. Every channel you set up here becomes a source you can group and filter by in your reports.
Channels at a glance
Pick a channel to jump straight to its setup. Paid platforms open their own connection guide; organic, AI-search and social channels link to the section below that explains how to activate them.
Meta AdsSync spend, campaigns and creatives from Meta.
Google AdsSync spend, campaigns and keywords from Google Ads.
LinkedIn AdsSync spend and campaigns from LinkedIn.
Bing AdsSync spend and campaigns from Microsoft Advertising.
Google OrganicActivate organic Google traffic – no ad account needed.
ChatGPTTrack visitors arriving from ChatGPT answers.
PerplexityTrack visitors arriving from Perplexity answers.
InstagramActivate Instagram and tag your links with UTMs.LinkedIn OrganicActivate organic LinkedIn posts and profile traffic.
Custom channelNewsletter, podcast, QR code – add any source yourself.Where to find it
Open Settings → Traffic Channels, or go to app.leadjourney.io/settings?slug=traffic-channels. The header reads Choose your Traffic Channels – "In this section, you can create new traffic channels, whether through ad platforms or custom traffic channels."
Channels are organised into tabs: All Traffic Channels, Paid Ad Channels, Organic Channels and Other Channels.
Paid ad channels
The paid platforms – Meta Ads, Google Ads, LinkedIn Ads, Bing Ads – connect via a secure login so LeadJourney can pull spend, campaigns and creatives automatically. Each card shows its status:
| Button | Meaning |
|---|---|
| Connect | Not connected yet – start the connection flow. |
| Setup incomplete | Connection started but not finished – click to complete it. |
| Edit Integration | Fully connected – manage or re-authorise the connection. |
Each platform has its own guide
The step-by-step connection flows live in their own articles: Google Ads, Meta Ads, LinkedIn Ads and Bing Ads. To bring in several accounts from one platform, see Connect multiple ad accounts.
Organic, AI-search and social channels
Channels like Google Organic, ChatGPT, Perplexity, Instagram, LinkedIn Organic and so on don't have an ad account to connect – you simply Activate them. An active channel shows an Activated badge; you can Deactivate it later (your historical data is preserved).
For each non-organic channel you'll find a Get UTM Tracking Parameter link – use it to tag the links you share so traffic lands in the right channel. See UTM Builder.
Custom traffic channels
Need a source that isn't in the list – a newsletter sponsor, a podcast, an offline QR code? Click Add Custom Traffic Channel, give it a name, and it behaves like any other channel: it gets its own UTM tracking parameter and appears in your reports. Custom channels show a Custom Channel badge with Edit and Delete actions.
Deleting a custom channel keeps your history
Deleting a custom channel removes its configuration but preserves historical data – "the channel configuration will be permanently removed. Historical data will be preserved."
Related articles
Sales Call Funnel
Track a sales call funnel end to end – from the ad or organic click to the booked call, the show-up and the closed deal. Full guide coming soon.
URL parameters for all channels
One reference for the exact lj_ URL parameters to put on every channel – auto-built for connected ad platforms and generated by the UTM Builder for organic, email and custom links.