Do I add the parameters at the campaign or ad level?

Either works – Meta's URL parameters field is available at both the campaign and ad level, in the Tracking section. Use bulk editing to apply the same lj_* string to many ads at once.

Will this change my landing page or break my links?

No. Meta only appends the lj_* query string to your existing destination URL. Your page loads as normal; LeadJourney's tracking script just reads the extra parameters.

Do I still need UTM parameters?

Not for LeadJourney – it attributes on its own lj_* parameters. You can keep your utm_* tags alongside them for other tools like Google Analytics; the two don't interfere.

A click shows up as Unknown – why?

Almost always a typo in the macros, parameters set in two places at once, or the tracking script not running on the landing page. Re-copy the string from the LeadJourney dialog and check the script is live.

Add tracking parameters to Meta Ads

Step-by-step guide to adding LeadJourney's lj_ tracking parameters to your Meta (Facebook & Instagram) Ads campaigns, so every click is attributed to the right campaign, ad set and ad.

This guide shows you how to add LeadJourney's tracking parameters to your Meta Ads campaigns (Facebook & Instagram). Once they're in place, Meta appends a small lj_* string to every click, and LeadJourney attributes each visit and lead to the exact campaign, ad set and ad that drove it.

Before you start

Your tracking script must be live on your landing pages – see Install the tracking script.
Meta Ads must be connected as a traffic channel – see Connect Meta Ads.
Copy your exact string from LeadJourney under Settings → Traffic Channels → Connect Meta Ads → Step 4. Always use the one LeadJourney shows you – the lj_channel value has to match your workspace.

The parameter string

In Meta Ads Manager you'll paste this lj_* string (copied from the LeadJourney dialog):

lj_channel=meta_ads&lj_c_id={{campaign.id}}&lj_as_id={{adset.id}}&lj_ad_id={{ad.id}}&lj_placement={{placement}}

Each slot maps to one of Meta's dynamic parameters, which Meta fills in automatically on every click:

Parameter	What it captures	Meta macro
`lj_channel`	The channel (always `meta_ads`)	fixed value
`lj_c_id`	Campaign	`{{campaign.id}}`
`lj_as_id`	Ad set	`{{adset.id}}`
`lj_ad_id`	Ad / creative	`{{ad.id}}`
`lj_placement`	Placement (Feed, Stories…)	`{{placement}}`

Add it in Meta Ads Manager

Open the Tracking section

In Meta Ads Manager, edit the campaign or ad you want to track. The URL parameters field sits in the Tracking section at the bottom of the ad setup (you can set it at the campaign or ad level).

Paste the URL parameters

Paste the lj_* string exactly into the URL parameters field – without a leading ?. Meta validates the field and shows a preview of the final URL.

Paste it exactly

Don't edit the {{campaign.id}}, {{adset.id}}, {{ad.id}} or {{placement}} macros. A typo means Meta sends an empty value and the click files under Unknown.

Publish and repeat

Publish the ad. Repeat for every ad you want tracked – or use Meta's bulk editing to apply the same string across many ads at once.

Verify it's working

Click one of your live ads yourself and look at the address bar on the landing page – you should see the lj_* parameters appended with the IDs filled in (e.g. lj_c_id=120…). Within a few minutes the visit appears in Reports under Meta Ads, broken down by campaign and ad.

Add tracking parameters to Meta Ads

The parameter string

Add it in Meta Ads Manager

Open the Tracking section

Paste the URL parameters

Publish and repeat

Verify it's working

FAQ

Connect Meta Ads

URL parameters for all channels

Install the tracking script

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