Attribute Pipedrive web forms

A Pipedrive web form submission becomes a lead in Pipedrive, and LeadJourney's Pipedrive integration turns that lead into a conversion. Without one extra field, though, LeadJourney can only match it by email – so a first-time visitor whose address it has never seen lands unattributed.

This page adds that field: a hidden lj_click_id that travels from the ad click into the form, and from there onto the lead.

Before you start

• Pipedrive is connected in LeadJourney – see Connect Pipedrive.
• Tracking is live on the page that links to the form, so there is a click ID to pass on – see Install the tracking script.
• Web Forms is part of Pipedrive's LeadBooster add-on, and setting them up needs the deals admin permission.

Step 1: Create the field in Pipedrive

In Pipedrive, go to Settings → Data fields → Leads/Deals and add a custom field:

• Type: Text
• Name: lj_click_id — exactly this, lower case, with underscores

The name matters because the form fills the field from the URL parameter of the same name.

Step 2: Add it to the form as a hidden field

Open Leads → Web Forms, open the form, add the lj_click_id field and switch on Hidden field. Visitors won't see it; it exists only to carry the value.

Repeat this for every form you want attributed. A form without the field still creates leads – they just arrive without a click ID.

Step 3: Get the click ID into the form's URL

This is the step that decides whether any of it works. The hidden field is filled from a ?lj_click_id=<id> parameter on the form's own URL.

Both ways below need the visitor's click ID in the browser first. This helper reads it, with fallbacks for a blocked script – the full explanation is in Read and store the click ID:

async function getClickId() {
  try {
    const id = await window.lj?.getClickId();
    if (id) return id;
  } catch {}
  const fallbacks = [
    () => localStorage.getItem("clickId"),
    () => decodeURIComponent(document.cookie.match(/(?:^|; )clickId=([^;]*)/)?.[1] ?? ""),
    () => sessionStorage.getItem("clickId"),
    () => new URLSearchParams(location.search).get("lj_click_id"),
  ];
  for (const read of fallbacks) {
    try { const id = read(); if (id) return id; } catch {}
  }
  return null;
}

getClickId().then((clickId) => {
  if (!clickId) return;
  document.querySelectorAll('a[href*="pipedriveWebForms"], a[href*="webforms.pipedrive.com"]')
    .forEach((link) => {
      const url = new URL(link.href);
      url.searchParams.set("lj_click_id", clickId);
      link.href = url.toString();
    });
});

<iframe id="pd-form" title="Contact form" width="100%" height="700" frameborder="0"></iframe>

<script>
  getClickId().then((clickId) => {
    const src = new URL("https://webforms.pipedrive.com/f/YOUR-FORM-ID");
    if (clickId) src.searchParams.set("lj_click_id", clickId);
    document.getElementById("pd-form").src = src.toString();
  });
</script>

Step 4: Submit the form once

LeadJourney's Web Form trigger list is built from forms that have been submitted recently – Pipedrive has no forms API to list them. Submit your form once, with a real value in the hidden field, so it appears in the next step.

Step 5: Create the trigger in LeadJourney

Open Settings → Apps → Pipedrive, click Add trigger and set it up:

1. LeadJourney Event: the conversion this submission should record, typically Lead.
2. Trigger: the Pipedrive web form event.
3. Web Form: pick your form from the list.
4. On Receive Data, click Find latest data and select the submission you just made.
5. On Configure Mapping, point click_id at lj_click_id.

Save, and every later submission arrives tied to the click that produced it.

Testing

Troubleshooting

Common questions

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