URL parameters for all channels
One reference for the exact lj_ URL parameters to put on every channel – auto-built for connected ad platforms and generated by the UTM Builder for organic, email and custom links.
This is the single place to find the lj_* URL parameters for every channel you run. How
you add them depends on the channel:
| Channel type | How it's tagged | What you do |
|---|---|---|
| Connected ad platforms – Meta, Google, LinkedIn, Bing | LeadJourney builds the string for you and fills the IDs at click time | Paste the string from the connection dialog. See the per-platform guides below. |
| Organic, email & custom – social posts, newsletters, partners, QR codes | You build the link by hand | Use the UTM Builder. |
Tracking has to be live first
The lj_* parameters are only read once they land on a page running your tracking script. If
you haven't installed it yet, do that first –
Install the tracking script.
The parameters
Every channel uses the same handful of slots. You only ever fill in the ones a channel can give you:
| Parameter | Means | Filled with |
|---|---|---|
lj_channel | Which channel | The exact key LeadJourney gives you (e.g. meta_ads) |
lj_c_id | Campaign | The platform's campaign-ID macro |
lj_as_id | Ad set / ad group | The platform's ad-set / ad-group macro |
lj_ad_id | Ad / creative | The platform's ad / creative macro |
lj_placement | Placement | The platform's placement macro |
lj_keyword | Keyword (search) | The platform's keyword macro |
The one rule that's the same everywhere
lj_channel always comes from LeadJourney – never invent it. Copy it from the connection
dialog (connected platforms) or from Settings → Traffic Channels → Get UTM Tracking
Parameter (everything else). Your job is only to drop the right macros into the
campaign / ad-set / ad slots. The channel keys shown below are illustrative – use the exact one
LeadJourney shows you.
Connected ad platforms
For Meta, Google, LinkedIn and Bing you don't build anything by hand. When you connect the platform, LeadJourney hands you a ready string with that platform's macros baked in – you paste it into the platform's URL parameters field once, and every campaign, ad set and ad fills in automatically from then on.
The Meta string, as it appears in the connection dialog, shows the shape they all follow:
lj_channel=meta_ads&lj_c_id={{campaign.id}}&lj_as_id={{adset.id}}&lj_ad_id={{ad.id}}&lj_placement={{placement}}Each platform has a short, shareable guide for the exact string and where to paste it:
Add parameters to Meta Ads
Paste the lj_ string into Meta's URL parameters field.
Add parameters to Google Ads
Paste the lj_ string into Google's Final URL suffix.
Add parameters to LinkedIn Ads
Paste the lj_ string into your LinkedIn campaigns.
Add parameters to Bing Ads
Paste the lj_ string into Microsoft's URL options.
Organic, email & custom links
Anything that isn't an ad platform – an organic social post, a newsletter, a partner placement, a
QR code – has no macros to fill in, so you label it yourself. The
UTM Builder writes the full lj_* link for you: pick the
channel, fill in your campaign / placement labels, copy, and paste it wherever the click happens.
Common mistakes
- Don't put the parameters in two places. Use the platform's URL parameters field or the destination URL – never both, or they collide.
- Mind the
?vs&. The first parameter on a URL joins with?; every one after it with&. If your destination URL already has a?, append thelj_*string with&. The platform's URL-parameter field usually handles this for you. - Tag the final landing page, not a redirect. The parameters have to arrive on the page that runs the tracking script.
- Keep one naming convention. Decide your channel keys and campaign labels once and reuse them – consistent values are what make the channel and campaign reports useful.
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