leadjourney.ioUTM BuilderDashboard
Integrations

Add tracking parameters to Google Ads

Step-by-step guide to adding LeadJourney's lj_ tracking parameters to your Google Ads campaigns via the Final URL suffix, so every click is attributed to the right campaign, ad group, ad and keyword.

This guide shows you how to add LeadJourney's tracking parameters to your Google Ads campaigns. You paste them once into the Final URL suffix field, and from then on Google appends a small lj_* string to every click – so LeadJourney attributes each visit and lead to the exact campaign, ad group, ad and keyword.

Before you start

  • Your tracking script must be live on your landing pages – see Install the tracking script.
  • Google Ads must be connected as a traffic channel – see Connect Google Ads.
  • Copy your exact string from LeadJourney under Settings → Traffic Channels → Connect Google Ads → Step 3. Always use the one LeadJourney shows you – the lj_channel value has to match your workspace.

The parameter string

You'll paste this lj_* string (copied from the LeadJourney dialog) into Google's Final URL suffix:

lj_channel=google_ads&lj_c_id={campaignid}&lj_as_id={adgroupid}&lj_ad_id={creative}&lj_keyword_id={targetId}&lj_keyword={keyword}&lj_placement={placement}

The values in curly braces are Google's ValueTrack parameters – Google fills them in automatically on every click:

ParameterWhat it capturesValueTrack macro
lj_channelThe channel (always google_ads)fixed value
lj_c_idCampaign{campaignid}
lj_as_idAd group{adgroupid}
lj_ad_idAd / creative{creative}
lj_keyword_idKeyword/criterion ID{targetId}
lj_keywordKeyword text{keyword}
lj_placementPlacement (Display){placement}

Add it in Google Ads

Choose account-wide or per campaign

Decide whether to track everything (set it once at the account level) or only specific campaigns. The account-level setting applies to all current and future campaigns – the simplest option for most accounts.

Open the Final URL suffix field

Account level: go to Settings → Account settings → Tracking and open the Final URL suffix field.

Campaign level: open the campaign, then Settings → Additional settings → Campaign URL options → Final URL suffix.

Paste the parameters and save

Paste the lj_* string exactly as shown into the Final URL suffix field and Save. Don't edit the ValueTrack macros – a typo means the value arrives empty and the click files under Unknown.

Use Final URL suffix, not the tracking template

Always paste the parameters into the Final URL suffix field. Google appends a final URL suffix to your landing page URL, so the values reach LeadJourney's tracking script. The tracking template field is for redirect-based click trackers and won't pass these parameters to your page.

Verify it's working

Click one of your live ads yourself and look at the address bar on the landing page – you should see the lj_* parameters appended with the IDs filled in (e.g. lj_c_id=123…). Within a few minutes the visit appears in Reports under Google Ads, broken down by campaign, ad group and keyword.

FAQ

Connect Google Ads

Link your ad accounts and send offline conversions back to Google.

URL parameters for all channels

The full lj_ parameter reference across every channel.

Install the tracking script

The script that reads your tracked links on the landing page.

Connect Google Ads

Connect Google Ads as a traffic channel, link your ad accounts so LeadJourney can send offline conversions back, and tag your campaigns so every lead is attributed.

Connect Meta Ads

Connect Meta (Facebook) Ads as a traffic channel, map your pixels via the Conversions API and tag your campaigns so LeadJourney attributes every lead.

On this page

The parameter stringAdd it in Google AdsChoose account-wide or per campaignOpen the Final URL suffix fieldPaste the parameters and saveVerify it's workingFAQRelated articles