Will this change my landing page or break my links?

No. LinkedIn only appends the lj_* query string to your existing destination URL. Your page loads as normal; LeadJourney's tracking script just reads the extra parameters.

Do I still need UTM parameters?

Not for LeadJourney – it attributes on its own lj_* parameters. You can keep your utm_* tags alongside them for other tools; the two don't interfere.

Do I add the parameters to every campaign?

Yes – set the lj_* string on each LinkedIn campaign you want LeadJourney to attribute. Reuse the same string; the macros fill in the campaign-specific IDs automatically.

A click shows up as Unknown – why?

Almost always a typo in the macros, parameters set in two places at once, or the tracking script not running on the landing page. Re-copy the string from the LeadJourney dialog and check the script is live.

Add tracking parameters to LinkedIn Ads

Step-by-step guide to adding LeadJourney's lj_ tracking parameters to your LinkedIn Ads campaigns, so every click is attributed to the right campaign, ad set and ad.

This guide shows you how to add LeadJourney's tracking parameters to your LinkedIn Ads campaigns. With them in place, every click carries a small lj_* string, and LeadJourney attributes each visit and lead to the exact campaign, ad set and ad that drove it.

Before you start

Your tracking script must be live on your landing pages – see Install the tracking script.
LinkedIn Ads must be connected as a traffic channel – see Connect LinkedIn Ads.
Copy your exact string from LeadJourney under Settings → Traffic Channels → Connect LinkedIn Ads → Step 3 (the Copy Parameters button). Always use the one LeadJourney shows you – the lj_channel value has to match your workspace.

The parameter string

You'll paste this lj_* string (copied from the LeadJourney dialog) into your LinkedIn campaigns:

lj_channel=linkedin_ads&lj_c_id={{campaign.id}}&lj_as_id={{adset.id}}&lj_ad_id={{ad.id}}&lj_placement={{placement}}

Each slot identifies one part of the click, so LeadJourney can attribute every lead to the exact source:

Parameter	What it captures	Macro
`lj_channel`	The channel (always `linkedin_ads`)	fixed value
`lj_c_id`	Campaign	`{{campaign.id}}`
`lj_as_id`	Ad set	`{{adset.id}}`
`lj_ad_id`	Ad / creative	`{{ad.id}}`
`lj_placement`	Placement	`{{placement}}`

Add it in LinkedIn Campaign Manager

Open the campaign

In LinkedIn Campaign Manager, open the campaign you want to track.

Paste the URL tracking parameters

Click Copy Parameters in the LeadJourney dialog, then paste the lj_* string exactly into the campaign's URL tracking parameters – without a leading ?.

Paste it exactly

Don't edit the {{campaign.id}}, {{adset.id}}, {{ad.id}} or {{placement}} placeholders. A typo means an empty value arrives and the click files under Unknown.

Save and repeat

Save the campaign and repeat for every LinkedIn campaign you want tracked.

Verify it's working

Click one of your live LinkedIn ads yourself and look at the address bar on the landing page – you should see the lj_* parameters appended. Within a few minutes the visit appears in Reports under LinkedIn Ads, broken down by campaign and ad.

Add tracking parameters to LinkedIn Ads

The parameter string

Add it in LinkedIn Campaign Manager

Open the campaign

Paste the URL tracking parameters

Save and repeat

Verify it's working

FAQ

Connect LinkedIn Ads

URL parameters for all channels

Install the tracking script

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